If you’re spending your marketing budget to send leads to a site that doesn’t convert, then you’re literally wasting your money. Bad UI and UX, and technical SEO issues; these are things you need to fix before you bring in leads.
Research and Analysis
The first step to develop a successful website is to define the desired goals of the brand and understand your target audience, always having that in mind throughout the project.
Sitemap and Wireframes
Our team creates the sitemap and wireframes, ensuring that we’ve considered all the website key pages, and defining how the site's navigation should be structured. The wireframes show a detailed view of the content that will be on each page. This way, we analyze the objectives and functions of every element.
Here we develop the usability and design of the website. We create all the visual content, considering the brand guidelines of your business and connecting the website with all forms of business communications.
Content and Assembly
Here it is necessary to develop an SEO strategy, making the website more likely to draw traffic and guaranteeing that the major search engines access your content. Our team puts in writing the very essence of what you’d like to communicate to the audience.
At this stage, we create the website pages according to the sitemap and implement the frameworks and CMS. Debugging, Cross-browser testing and Code Reviews are internal processes we have implemented to ensure the code’s quality both in performance and reliability.
Testing and Launch
Our code only makes it into the production environment after passing all our internal tests which helps in preventing future issues. We make several tests to ensure the website will run properly on your user’s devices and in several browsers. After a final test, the website is launched.
To ensure that everything works fine, we regularly monitor the website and server resources, suggest updates, security patches, and CMS updates.